Ecommerce link building is a vital process that helps to boost traffic, referrals, and trust in search engine results pages (SERPs). It also establishes authority and improves visibility for online retailers.
One tried and tested ecommerce link acquisition strategy is research and infographics. This involves creating exciting content that is linked to and shared by others.
Link Building Tips for E-commerce Websites
Ecommerce link building at vazoola.com involves generating backlinks from relevant, authoritative websites. This helps ecommerce sites improve their search engine rankings and visibility. It also boosts website traffic and sales opportunities.
To get started, identify websites with broken links using a tool like Ahrefs or Moz. Then, create content that is a good fit for those pages. You can then contact the site owner and ask for a link.
When doing outreach, personalize each email and avoid using templated messages. This will help you avoid looking spammy and increase your chances of getting a response. Also, use various link types to maintain a natural-looking link profile.
Guest Posting
Guest posting can be an effective way to improve your eCommerce site’s ranking in search engines. However, it’s important to write high-quality content that provides value to the website’s audience to which you’re submitting your article.
In addition to ensuring that your post is on-topic, including a clear author bio is essential. This should include your full name, a brief description of your credentials and experience, social media links, and a headshot. In addition, you should track the results of your guest posts over time to see if they positively impact your business. This can help you determine if the strategy is working or not.
Social Media
There are plenty of ways to build links through social media. One popular method is participating in conversations and providing value on the platform. Another is to offer incentives such as giveaways or coupons.
Including followed and no-followed links in your social media pages is also good. This diversifies your link profile and signals to search engines that your site is natural.
Ecommerce SEO is a complex process, but it can be incredibly effective if done correctly. By implementing these innovative strategies, you can generate more leads and sales by increasing your website’s visibility on SERPs. And remember, the best links are those that help you reach your business goals.
Forum Posting
While some SEO experts are not convinced that forum posting is a valid backlink strategy, others claim it is a great way to get a quick win. The main benefit of using this technique is that it is a fast and easy way to build backlinks, especially on heavily regulated forums.
Search for forums and threads that are related to your industry or niche. Ensure that the posts you reply to are relevant to your business and focus on providing helpful advice. This will establish you as an expert on the topic and build trust with forum users.
Blog Commenting
While on-page SEO is important, so is off-page marketing. For ecommerce websites, that means using link-building tactics to get links from other relevant sites.
This strategy targets blogs that focus on your products and your audience. Leave thoughtful, appropriate comments. Please don’t spam the blog; it will be evident to your readers.
Do searches for “your product category” and analyze the results. Find out which pages rank and which do not include a brand mention or link. Then, contact the site owner and ask them to add your link. Ensure that it’s a do-follow link so that it passes on link juice.
Article Writing
Ecommerce sites face unique challenges when it comes to link building. The commercial focus and lack of informational content make them less link-worthy than other websites. However, it’s still possible to build links to ecommerce sites.
One strategy is to locate unlinked brand mentions. Using tools such as HARO can help you find opportunities. Once you have a list, contact each site and request a link. Be sure to personalize the outreach and avoid being too pushy.
Another excellent ecommerce link acquisition strategy is to create infographics. This content is often shared on social media and can generate many natural links.
